Conducted by Holidify Co-Founder and CTO, this workshop will take a deep-dive into the key strategic elements on doing SEO effectively.
A successful SEO strategy is a combination of product thinking and content strategy. This workshop will teach you both.
While not making any compromises for your users. We will deconstruct and analyse the different product management aspects that contribute to sound SEO results.
Considering all of the different elements that make up a page, how they contribute to SEO, and how to utilise them in the most effective way to get results
Ensuring that links are distributed through the pages, by using a logical strategy that prioritises the more important pages
How to make sure that pages are super-fast, how to measure, and how to optimize each of the metrics, and what kind of product tradeoffs make sense
Learn how to do an exhaustive keyword research so that you target all of the important keywords, and understand how to optimize them on each of the pages
Which tools to use, how to get your competitor's keywords, and how to make an exhaustive target list for yourself.
How to write the content so that the keyword density is optimised, without being spammy. How to set guidelines for the content team.
How to write meta titles, URLs, FAQs, and leverage other schema.org parameters so that you get the best possible outcome
A graduate from IIT Bombay, Kovid Kapoor has been the CTO over Holidify for 8 years, and also has a deep experience in creating a solid product structure for Holidify. He also loves to break down a problem into smaller parts, and teach it to others.
PMs and SEO managers will be able to learn actionable insights which they will be able to directly implement in their current roles.
Based on the learnings from the workshop, we will share the problem statement for a project, where you will be required to understand some data, and then create the product as well as content strategy for the solution. Kovid will share individual feedback on the submissions after the workshop.
Learn which tools Holidify uses, and how, to keep track of our SEO performance. We will also share the Excel templates that help keep us on track, detailed content writing guidelines, and other useful documentation.
Holidify achieved a peak organic traffic of almost 10M sessions in the last peak travel season. We have also scaled and generalized our skills to apply them for some of the clients we were working with, during COVID-19, for their organic growth.
We helped Meesho to launch and scale their product listing pages from scratch, and achieved tremendous initial SEO growth during the product launch
Over a 18-months period, we helped JioSaavn to grow their organic traffic from 1/3rd of their major competitor, to 10% higher than them, while improving all UX metrics
We helped CarDekho optimize a varied range of pages across a number of websites, and different geographies, to become the marke leader in organic traffic
Nilesh Gupta
Meesho
Neelesh Pande
JioSaavn
If you have any questions about the content, structure or the pricing for the workshop, please fill out the form, and we will get back to you soon.
